Justyna Bakalarska-Stankiewicz

Justyna Bakalarska-Stankiewicz
Journalist and book author, entrepreneur, communication and marketing specialist, academic lecturer.
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List of articles: (4)

Inclusive language is a way of communication that aims to avoid discrimination and promote equality by taking into account differences. Unfortunately, something that should unite, more and more often divides. What does this result in and how to change it?

In recent years, values have become a key element differentiating brands against the competition. What once was the domain of product-level competition has transformed into a race for a company image consistent with societal expectations. Unfortunately, too often these are merely superficial actions.

I recently visited an almost fully automated factory. The number of employees was minimal, and their duties were limited to ensuring the right amount of materials and pressing the appropriate buttons. Their real work began when the machines broke down. Then, people proved to be indispensable.

Recruitment should be objective. However, each and every one of us can fall prey to cognitive errors that distort reality. We tend to attribute other positive traits to physically attractive people - intelligence, sense of humor, or high competence. How to avoid a mistake?