The Advertising Producers Association announced the launch of a project called "Green Revolution in advertising production". The aim of this initiative is to introduce sustainable practices in the industry, responding to global challenges related to ESG principles - environmental, social and governance.
The Advertising Producers Association announced the launch of a project called "Green Revolution in advertising production". The aim of this initiative is to introduce sustainable practices in the industry, responding to global challenges related to ESG principles - environmental, social and governance.
Google has announced the integration of its most powerful generative artificial intelligence model - Gemini - with the Google Ads advertising system. What does this mean for marketers?
Google has announced the integration of its most powerful generative artificial intelligence model - Gemini - with the Google Ads advertising system. What does this mean for marketers?
The analysis from the Insider Intelligence group shows that LinkedIn's annual advertising revenues increased to nearly 4 billion dollars in 2023. This situation is a consequence of a massive outflow of advertisers from the X platform.
The analysis from the Insider Intelligence group shows that LinkedIn's annual advertising revenues increased to nearly 4 billion dollars in 2023. This situation is a consequence of a massive outflow of advertisers from the X platform.
Advertisers, including the most powerful global institutions, are demanding explanations and greater transparency from Google regarding ad broadcasting after it was revealed that some campaigns were landing on pages with adult content.
Advertisers, including the most powerful global institutions, are demanding explanations and greater transparency from Google regarding ad broadcasting after it was revealed that some campaigns were landing on pages with adult content.
IBM has urgently suspended the publication of promotional materials on the X platform. The company's advertisements appeared next to content promoting violence and hate speech. Following IBM, other giants also followed, including Disney, Apple, and Paramount Global.
IBM has urgently suspended the publication of promotional materials on the X platform. The company's advertisements appeared next to content promoting violence and hate speech. Following IBM, other giants also followed, including Disney, Apple, and Paramount Global.
The year 2023 was exceptionally fruitful for online advertising. After the troubles brought about by the events of the previous year, the market recovered frozen budgets, and the annual growth dynamics jumped from 5% to 12%. In the first quarter of 2023, stabilization was noted.
The year 2023 was exceptionally fruitful for online advertising. After the troubles brought about by the events of the previous year, the market recovered frozen budgets, and the annual growth dynamics jumped from 5% to 12%. In the first quarter of 2023, stabilization was noted.
English