Subscription to everyday life, even more immersive and engaging entertainment, and - without major surprises - further development of AI. The creators of Martech Trendbook 2024 present seven megatrends that will shape marketing in 2024.
Subscription to everyday life, even more immersive and engaging entertainment, and - without major surprises - further development of AI. The creators of Martech Trendbook 2024 present seven megatrends that will shape marketing in 2024.
In recent years, values have become a key element differentiating brands against the competition. What once was the domain of product-level competition has transformed into a race for a company image consistent with societal expectations. Unfortunately, too often these are merely superficial actions.
In recent years, values have become a key element differentiating brands against the competition. What once was the domain of product-level competition has transformed into a race for a company image consistent with societal expectations. Unfortunately, too often these are merely superficial actions.
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