The French MistralAI has released a beta version of its chatbot, Elon Musk sued OpenAI, and Google has more troubles. What else did we live through last week?
The French MistralAI has released a beta version of its chatbot, Elon Musk sued OpenAI, and Google has more troubles. What else did we live through last week?
According to the latest report from Gartner agency, nine out of ten representatives of the marketing industry are afraid that modern technologies, led by AI, will replace them at work. Will this really be the case?
According to the latest report from Gartner agency, nine out of ten representatives of the marketing industry are afraid that modern technologies, led by AI, will replace them at work. Will this really be the case?
Hundreds of thousands of people follow them on social media, celebrities want to date them, and traditional media recognize them as the most influential people on the internet. The problem is that in reality they are just - or maybe just? - AI creations. What does the future hold for virtual influencers?
Hundreds of thousands of people follow them on social media, celebrities want to date them, and traditional media recognize them as the most influential people on the internet. The problem is that in reality they are just - or maybe just? - AI creations. What does the future hold for virtual influencers?
The Advertising Producers Association announced the launch of a project called "Green Revolution in advertising production". The aim of this initiative is to introduce sustainable practices in the industry, responding to global challenges related to ESG principles - environmental, social and governance.
The Advertising Producers Association announced the launch of a project called "Green Revolution in advertising production". The aim of this initiative is to introduce sustainable practices in the industry, responding to global challenges related to ESG principles - environmental, social and governance.
Blindly following trends, lack of a clearly defined identity and vision, or relying on too narrow measures of success. How not to fall into the most popular traps that lurk for brands on social media?
Blindly following trends, lack of a clearly defined identity and vision, or relying on too narrow measures of success. How not to fall into the most popular traps that lurk for brands on social media?
Google has announced the integration of its most powerful generative artificial intelligence model - Gemini - with the Google Ads advertising system. What does this mean for marketers?
Google has announced the integration of its most powerful generative artificial intelligence model - Gemini - with the Google Ads advertising system. What does this mean for marketers?
The Institute for Media Monitoring is working on an advanced system for categorizing media content, which will be tailored to the individual needs of clients. This groundbreaking project, the first in Poland, received EU funding of 4 million zlotys.
The Institute for Media Monitoring is working on an advanced system for categorizing media content, which will be tailored to the individual needs of clients. This groundbreaking project, the first in Poland, received EU funding of 4 million zlotys.
On January 4, 2024, Google began implementing a new feature called Tracking Protection into its flagship browser. The tool is ultimately intended to remove all external cookies from Google Chrome and provide users with better privacy protection. Currently, the solution is in the testing phase.
On January 4, 2024, Google began implementing a new feature called Tracking Protection into its flagship browser. The tool is ultimately intended to remove all external cookies from Google Chrome and provide users with better privacy protection. Currently, the solution is in the testing phase.
TikTok in 2023 became the first app outside the gaming industry, whose revenues generated by user spending exceeded the barrier of 10 billion dollars. How did this happen and what awaits the platform in 2024?
TikTok in 2023 became the first app outside the gaming industry, whose revenues generated by user spending exceeded the barrier of 10 billion dollars. How did this happen and what awaits the platform in 2024?
The analysis from the Insider Intelligence group shows that LinkedIn's annual advertising revenues increased to nearly 4 billion dollars in 2023. This situation is a consequence of a massive outflow of advertisers from the X platform.
The analysis from the Insider Intelligence group shows that LinkedIn's annual advertising revenues increased to nearly 4 billion dollars in 2023. This situation is a consequence of a massive outflow of advertisers from the X platform.
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