According to the latest report from Gartner agency, nine out of ten representatives of the marketing industry are afraid that modern technologies, led by AI, will replace them at work. Will this really be the case?
According to the latest report from Gartner agency, nine out of ten representatives of the marketing industry are afraid that modern technologies, led by AI, will replace them at work. Will this really be the case?
Hundreds of thousands of people follow them on social media, celebrities want to date them, and traditional media recognize them as the most influential people on the internet. The problem is that in reality they are just - or maybe just? - AI creations. What does the future hold for virtual influencers?
Hundreds of thousands of people follow them on social media, celebrities want to date them, and traditional media recognize them as the most influential people on the internet. The problem is that in reality they are just - or maybe just? - AI creations. What does the future hold for virtual influencers?
The Advertising Producers Association announced the launch of a project called "Green Revolution in advertising production". The aim of this initiative is to introduce sustainable practices in the industry, responding to global challenges related to ESG principles - environmental, social and governance.
The Advertising Producers Association announced the launch of a project called "Green Revolution in advertising production". The aim of this initiative is to introduce sustainable practices in the industry, responding to global challenges related to ESG principles - environmental, social and governance.
Blindly following trends, lack of a clearly defined identity and vision, or relying on too narrow measures of success. How not to fall into the most popular traps that lurk for brands on social media?
Blindly following trends, lack of a clearly defined identity and vision, or relying on too narrow measures of success. How not to fall into the most popular traps that lurk for brands on social media?
The Institute for Media Monitoring is working on an advanced system for categorizing media content, which will be tailored to the individual needs of clients. This groundbreaking project, the first in Poland, received EU funding of 4 million zlotys.
The Institute for Media Monitoring is working on an advanced system for categorizing media content, which will be tailored to the individual needs of clients. This groundbreaking project, the first in Poland, received EU funding of 4 million zlotys.
In recent years, values have become a key element differentiating brands against the competition. What once was the domain of product-level competition has transformed into a race for a company image consistent with societal expectations. Unfortunately, too often these are merely superficial actions.
In recent years, values have become a key element differentiating brands against the competition. What once was the domain of product-level competition has transformed into a race for a company image consistent with societal expectations. Unfortunately, too often these are merely superficial actions.
In the latest report "Marketing Trends 2024" prepared by the research company Kantar, 10 key trends are presented, which are predicted to turn the world of marketing communication upside down in the coming year. Among them are, among others, artificial intelligence and cultural values.
In the latest report "Marketing Trends 2024" prepared by the research company Kantar, 10 key trends are presented, which are predicted to turn the world of marketing communication upside down in the coming year. Among them are, among others, artificial intelligence and cultural values.
Advertisers, including the most powerful global institutions, are demanding explanations and greater transparency from Google regarding ad broadcasting after it was revealed that some campaigns were landing on pages with adult content.
Advertisers, including the most powerful global institutions, are demanding explanations and greater transparency from Google regarding ad broadcasting after it was revealed that some campaigns were landing on pages with adult content.
An ethical, and therefore - effective tender is a guarantee of a more efficient business - representatives of the Polish marketing industry argue in the latest commercial. How not to lose in the tender bingo?
An ethical, and therefore - effective tender is a guarantee of a more efficient business - representatives of the Polish marketing industry argue in the latest commercial. How not to lose in the tender bingo?
IBM has urgently suspended the publication of promotional materials on the X platform. The company's advertisements appeared next to content promoting violence and hate speech. Following IBM, other giants also followed, including Disney, Apple, and Paramount Global.
IBM has urgently suspended the publication of promotional materials on the X platform. The company's advertisements appeared next to content promoting violence and hate speech. Following IBM, other giants also followed, including Disney, Apple, and Paramount Global.
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