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Meta announced the introduction of a new policy for labeling AI-generated content on its main platforms - Facebook, Instagram, and Threads. The changes are intended to make it easier for users to distinguish between content created by humans and algorithms.

Hundreds of thousands of people follow them on social media, celebrities want to date them, and traditional media recognize them as the most influential people on the internet. The problem is that in reality they are just - or maybe just? - AI creations. What does the future hold for virtual influencers?

Blindly following trends, lack of a clearly defined identity and vision, or relying on too narrow measures of success. How not to fall into the most popular traps that lurk for brands on social media?

TikTok in 2023 became the first app outside the gaming industry, whose revenues generated by user spending exceeded the barrier of 10 billion dollars. How did this happen and what awaits the platform in 2024?

Facebook is introducing a "Link History" tab in its mobile applications. It will allow for easy finding of all the pages visited by users without having to search for them again. However, this function raises further concerns about privacy.

The analysis from the Insider Intelligence group shows that LinkedIn's annual advertising revenues increased to nearly 4 billion dollars in 2023. This situation is a consequence of a massive outflow of advertisers from the X platform.

ByteDance, the owner of TikTok, achieved over 110 billion dollars in sales revenue in 2023, thereby surpassing its competitor - Tencent - by almost 30 billion dollars. This confirms ByteDance's dominant position in the technology market.

No more automatic video playback, endless scrolling, and design based on monetizing attention - the European Parliament has just adopted an initiative aimed at combating such practices and the generally addictive nature of online platforms.

How has the world changed after a year of ChatGPT's existence, what's happening at NCBR and why does Meta have (again) trouble with European privacy law? We invite you to another weekly review of the Digitized editorial team.

An ethical, and therefore - effective tender is a guarantee of a more efficient business - representatives of the Polish marketing industry argue in the latest commercial. How not to lose in the tender bingo?