Google and telecommunications leaders appeal to the European Commission for Apple to respect existing regulations. Together, they emphasize the need for fair competition and compliance with the law, which affects the stability of the sector.
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In the face of EU regulations, Apple is under pressure from competition demanding standardization of communication. The battle is over the iMessage service, which according to tech giants led by Google should be adapted to Rich Communication Services (RCS) standards. This decision has a crucial importance for the future of communication on the Apple platform.
Telecommunication leaders refer to the Digital Markets Act, which clearly states that if a company achieves a certain level of turnover, capitalization or number of users in the European Union market, it comes under the supervision of so-called gatekeepers. This means that it is subject to special supervision by the EU. Gatekeepers are obliged to inform the European Commission about all actions, such as mergers, acquisitions, provision of services related to data collection about users and the application of the Rich Communication Services standard.
RCS integrates features previously known from SMS and MMS, enabling the sending of multimedia content, video, GIFs and voice messages. In the face of these regulations, Google and other telecommunications companies are actively introducing RCS on Android devices.
Despite meeting the criteria of EU regulations, Apple does not agree to adapt its devices to RCS standards. The company has its own iMessage system, which operates on similar principles to RCD, but access is limited only to Apple devices, such as iPhone or MacBook.
Industry leaders agree and emphasize that companies should have access to the full range of their customers, while using modern communication services that have advanced message sending features.
"Thanks to iMessage, business users are limited to sending elaborate messages only to iOS users, while they have to rely on traditional SMS for other users" - they argue.
Apple's position on this issue remains unchanged. According to company representatives, iMessage only serves as a tool for private communication with consumers and is not subject to the scope of the Digital Markets Act. The European Commission will make a final decision on this matter in February 2024.
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