The AR/VR market will grow 5-fold by 2028. ABI Research forecasts
According to the latest forecasts from ABI Research, the augmented and virtual reality (AR/VR) technology sector is on the verge of a revolution - by 2028, the number of AR/VR sets delivered is expected to increase more than fivefold, reaching 69 million units.
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Summary
Autonomous devices are predicted to dominate the market, with smart glasses being the second most preferred by users. Traditional AR/VR goggles, which require a connection to a computer or smartphone, are expected to constitute a minor part of the market.
Market growth is anticipated to be driven by new devices introduced by tech giants like Apple, significantly increasing consumer interest in AR/VR technology.
AR and VR are expected to find valuable applications in businesses, particularly in training and remote support, according to ABI Research analysts.
Eric Abbruzzese, Director of Research at ABI Research, emphasizes that while consumer adoption of this technology has been slow, progress has been made in games using virtual reality.
Abbruzzese also notes that while smart glasses are not yet fully ready for the mass market, they are proving very useful in business applications.
He adds that over time, it will be possible to nurture developer ecosystems and secure content partnerships, and content shortages should not be a problem.
In the next five years, competitive actions and technological progress are expected to make AR/VR devices more affordable for a wider audience.
It is predicted that the majority of the market will belong to autonomous devices, with smart glasses taking second place in user preferences. Meanwhile, traditional AR/VR goggles, which require a connection to a computer or smartphone, are expected to make up only a small part of the market. Growth is expected to be driven by new devices introduced by tech giants like Apple and is expected to significantly increase consumer interest in AR/VR technology.
AR/VR as support in companies
Projected growth in the number of AR/VR devices, photo. ABI Research
ABI Research analysts expect AR and VR to find valuable applications in businesses, especially in the areas of training and remote support.
– The implementation of this technology by consumers, although slow, has made some progress in games using virtual reality – emphasizes Eric Abbruzzese, Director of Research at ABI Research.
Abbruzzese adds that although smart glasses are not yet fully ready for the mass market, they are already proving very useful in business applications.
– Over time, it will be possible to nurture developer ecosystems and secure content partnerships. Content shortages should not be a problem – he adds.
In the next five years, it is expected that competitive actions and technological progress will make AR/VR devices more affordable for a wider audience.
A journalism graduate, closely associated with copywriting for years. Specialist in the field of content marketing. World trends and travel are her inspiration, and she finds balance and harmony in yoga practices. An artist's soul and interior design enthusiast. She particularly likes the modernist style.
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Jakub Rusak
