Jakub Rusak

Jakub Rusak
Editor-in-chief of Digitized. He has been associated with journalism for almost a third of his life; he worked for the Polish editions of Playboy, CKM and Esquire magazines, as well as Well.pl and naTemat.pl services. In his texts, he tries to understand reality and describe it objectively. He remains skeptical about many phenomena, but is not afraid to admit a mistake and change his mind. A native of Warsaw. Privately, he is a seeker of sense in nonsense and order amidst entropy. He likes wise words.
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Autopsy section: WeWork. From zero to hero and back.

Autopsy section: WeWork. From zero to hero and back.

How to lose 99% of the peak valuation of a company in 4 years and find yourself on the brink of bankruptcy? It's simple. Just create a false vision of business conquest of the world, and then sell it to investors with a few daring moves. Exactly as WeWork founder Adam Neumann did.

List of articles: (65)

Subscription to everyday life, even more immersive and engaging entertainment, and - without major surprises - further development of AI. The creators of Martech Trendbook 2024 present seven megatrends that will shape marketing in 2024.

After fifteen months of document verification by British and EU competition authorities, Figma and Adobe finally abandon merger plans. The companies no longer see a chance of reaching an agreement with regulators.

Deloitte is testing new solutions based on artificial intelligence for optimizing personnel management. In this case, technology is supposed to help in the strategic placement of staff so that the company can avoid the need for mass layoffs in the future.

No more automatic video playback, endless scrolling, and design based on monetizing attention - the European Parliament has just adopted an initiative aimed at combating such practices and the generally addictive nature of online platforms.

The European Union has reached an agreement on the AI Act, Google is competing with OpenAI, and Kantar announces marketing trends for 2024. What else have we been living with in the past few days?

On December 8, 2023, after three days of intense negotiations, the European Union countries reached a preliminary agreement on the content of the AI Act - the world's first comprehensive regulations governing the use of artificial intelligence.

While Spotify users are sharing their musical summaries of the year 2023, the company itself is experiencing a deepening crisis. What's happening at Spotify?

The PFR Ventures team has prepared a list of B2C products and services from Polish startups for this year's Santa Claus, which can serve as Christmas gifts. What's on the list?

How has the world changed after a year of ChatGPT's existence, what's happening at NCBR and why does Meta have (again) trouble with European privacy law? We invite you to another weekly review of the Digitized editorial team.

An ethical, and therefore - effective tender is a guarantee of a more efficient business - representatives of the Polish marketing industry argue in the latest commercial. How not to lose in the tender bingo?