According to the latest forecast by Gartner, global spending on the IT industry in 2024 will amount to 5.1 trillion dollars - 8% more compared to 2023. The overall increase in spending is supported, among others, by the development of generative AI, cloud services and cybersecurity costs.
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Software and IT services segments will see double-digit growth in 2024, mainly due to increased spending on the public cloud. Gartner analysts predict that global spending on these services will increase by 20.4% in 2024 and, as in 2023, the source of growth will be a combination of public cloud price increases and its increased use.
Growth in the entire software segment will also be driven by spending on cybersecurity. According to Gartner, 80% of companies plan to significantly increase investment in this area next year. Other sectors where investment growth will occur include data centers, communication and IT services. Interestingly, although generative artificial intelligence is currently the most popular technology in the industry, it has not yet had such a significant impact on spending across the industry.
– In 2023 and 2024, very little IT spending will be associated with generative AI. However, organizations will continue to invest in artificial intelligence and automation to increase operational efficiency and fill staffing gaps. The buzz around GenAI supports this trend, as companies realize that today's AI projects will play a key role in developing future strategies before GenAI becomes part of their IT budgets in 2025 – said John-David Lovelock, Vice President of Gartner.
At the same time, Gartner's research indicates that 57% of companies are afraid of secrets leaking in code generated by artificial intelligence. These concerns are shared by analysts from IBM. As generative artificial intelligence spreads, they expect new attacks on AI-operated systems within the next six to twelve months. For teams dealing with networking and security, challenges related to artificial intelligence may include the need to combat large amounts of spam and phishing emails generated by artificial intelligence.
According to Gartner, companies that do not consistently manage the risk associated with artificial intelligence are at serious risk. Inaccurate, unethical or unintended AI results, process errors and interference from external entities can result in security failures, financial and image losses, and significant social damage.
The dynamic development of generative AI has a significant impact on the business sector. According to Deloitte's "The State of Generative AI in the Enterprise" report, 80% of business leaders expect their business to change in the next three years.
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