Advertisers, including the most powerful global institutions, are demanding explanations and greater transparency from Google regarding ad broadcasting after it was revealed that some campaigns were landing on pages with adult content.
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Analyses conducted by Adalytics revealed that ads from brands such as Amazon, Apple, BMW, Home Depot, Lego, Meta, Microsoft, Paramount, Samsung, and Uber were displayed by Google on websites containing explicit pornographic content.
Ads from public institutions, such as the European Commission and the United States Treasury Department, and reputable media outlets, including "The Guardian", "The New York Times" and "The Wall Street Journal", and even non-governmental organizations fighting cancer, also appeared on these same sites.
Adalytics also indicates that the campaigns of the above entities were also displayed on the far-right American site Breitbart, which was blacklisted by most advertisers in 2017.
According to reports from Ars Technica, advertisers are dissatisfied with the lack of information from Google about the specific locations where their ads are broadcast. Brands are calling for changes in this area and greater transparency from the technology giant.
Especially since, according to Ars Technica reports, ads from the Google network could have been displayed even in countries under sanctions, such as Russia and Iran. There is also concern that campaigns on controversial sites may contribute to the financing of suspicious websites by advertising companies.
Google has committed to conducting a thorough analysis of the situation. At the same time, it assured that it will take steps to prevent the reappearance of ads on pornographic sites in the future.
The US Department of Justice has already initiated proceedings against Google, accusing the company of monopolizing internet advertising technology. The Department demands the sale of the Google Ad Manager platform and accuses the corporation of unfair practices against competition.
This case is another step in the process aimed at checking Google's actions in the field of internet advertising. The scandal is causing outrage not only among advertisers, but also among internet users, who are demanding explanations from the advertising giant.
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