Influencer marketing

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Google's BardAI started speaking Polish, Warsaw University of Technology launched its VC fund, and OpenAI still has to defend itself in Italy against privacy violation allegations. What else did we live through last week?

Hundreds of thousands of people follow them on social media, celebrities want to date them, and traditional media recognize them as the most influential people on the internet. The problem is that in reality they are just - or maybe just? - AI creations. What does the future hold for virtual influencers?

TikTok in 2023 became the first app outside the gaming industry, whose revenues generated by user spending exceeded the barrier of 10 billion dollars. How did this happen and what awaits the platform in 2024?

Another scandal in the world of cryptocurrencies with money laundering in the background, Germany and France block the EU AI Act, and IAA Poland initiates the Round Table of Influencer Marketing. We invite you to another review of the week from the Digitized editorial team.

The International Advertising Association (IAA Poland) gathered representatives of the largest social platforms, channel networks and advertising groups to work within the Influencer Marketing Round Table. Among them were, among others, YouTube, Meta, TikTok, LifeTube, GetHero, GroupM, Group One, Havas.