Subscription to everyday life, even more immersive and engaging entertainment, and - without major surprises - further development of AI. The creators of Martech Trendbook 2024 present seven megatrends that will shape marketing in 2024.
Subscription to everyday life, even more immersive and engaging entertainment, and - without major surprises - further development of AI. The creators of Martech Trendbook 2024 present seven megatrends that will shape marketing in 2024.
In recent years, values have become a key element differentiating brands against the competition. What once was the domain of product-level competition has transformed into a race for a company image consistent with societal expectations. Unfortunately, too often these are merely superficial actions.
In recent years, values have become a key element differentiating brands against the competition. What once was the domain of product-level competition has transformed into a race for a company image consistent with societal expectations. Unfortunately, too often these are merely superficial actions.
The European Union has reached an agreement on the AI Act, Google is competing with OpenAI, and Kantar announces marketing trends for 2024. What else have we been living with in the past few days?
The European Union has reached an agreement on the AI Act, Google is competing with OpenAI, and Kantar announces marketing trends for 2024. What else have we been living with in the past few days?
IBM has urgently suspended the publication of promotional materials on the X platform. The company's advertisements appeared next to content promoting violence and hate speech. Following IBM, other giants also followed, including Disney, Apple, and Paramount Global.
IBM has urgently suspended the publication of promotional materials on the X platform. The company's advertisements appeared next to content promoting violence and hate speech. Following IBM, other giants also followed, including Disney, Apple, and Paramount Global.
The International Advertising Association (IAA Poland) gathered representatives of the largest social platforms, channel networks and advertising groups to work within the Influencer Marketing Round Table. Among them were, among others, YouTube, Meta, TikTok, LifeTube, GetHero, GroupM, Group One, Havas.
The International Advertising Association (IAA Poland) gathered representatives of the largest social platforms, channel networks and advertising groups to work within the Influencer Marketing Round Table. Among them were, among others, YouTube, Meta, TikTok, LifeTube, GetHero, GroupM, Group One, Havas.
Sam Altman is no longer the CEO of OpenAI. You can read about why, who will replace him, and how this will affect the AI industry in our latest weekly review. In addition, we write about our impressions from Web Summit 2023 in Lisbon, AI negotiating with AI, and the concerns of Polish entrepreneurs. Welcome.
Sam Altman is no longer the CEO of OpenAI. You can read about why, who will replace him, and how this will affect the AI industry in our latest weekly review. In addition, we write about our impressions from Web Summit 2023 in Lisbon, AI negotiating with AI, and the concerns of Polish entrepreneurs. Welcome.
I recently visited an almost fully automated factory. The number of employees was minimal, and their duties were limited to ensuring the right amount of materials and pressing the appropriate buttons. Their real work began when the machines broke down. Then, people proved to be indispensable.
I recently visited an almost fully automated factory. The number of employees was minimal, and their duties were limited to ensuring the right amount of materials and pressing the appropriate buttons. Their real work began when the machines broke down. Then, people proved to be indispensable.
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