TikTok

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Blindly following trends, lack of a clearly defined identity and vision, or relying on too narrow measures of success. How not to fall into the most popular traps that lurk for brands on social media?

TikTok in 2023 became the first app outside the gaming industry, whose revenues generated by user spending exceeded the barrier of 10 billion dollars. How did this happen and what awaits the platform in 2024?

ByteDance, the owner of TikTok, achieved over 110 billion dollars in sales revenue in 2023, thereby surpassing its competitor - Tencent - by almost 30 billion dollars. This confirms ByteDance's dominant position in the technology market.

The jokes are over. The EU has just fined TikTok a record 345 million euros. Microsoft is also having more data security problems, which in the context of the increasing share of digital tools in the labor market does not bode well for the company. More - in the new review of the week Digitized.

The Irish Data Protection Commission (DPC), under the European Union's General Data Protection Regulation (GDPR), has imposed a fine of 345 million euros on TikTok for violating children's privacy. This is the largest fine that TikTok has received from regulatory authorities so far.