Phenomena and trends
Trends in the labor market 2024. Activation of women, AI and the impact of Generation Z.
The Trends & Salaries Report 2024 developed by ManpowerGroup presents predictions regarding phenomena that will dominate the labor market in the coming year. They cover a wide range of topics from the professional activation of women, through the impact of Generation Z on organizational culture, to the progress of AI.
Based on the analysis of fourteen key technological, cultural, and social changes, the ManpowerGroup report indicates trends that will shape the labor sector, including the increase in salaries for sales specialists and the growing demand for workers with "green skills".
AI and the future of work
Kamil Sadowniczyk from ManpowerGroup notes that despite fears of replacing workers with technology, AI opens the door to new, previously unknown professions. He emphasizes the importance of adaptive skills such as upskilling and reskilling, and the need to reach out to underutilized talents.
– Automation and AI will change the face of the labor market, but they will also create new, previously unknown positions – says Sadowniczyk.
Impact of Generation Z
– Generation Z transfers their value system to the professional ground, which forces employers to create the company's organizational culture almost from scratch – argues Piotr Nowosielski, CEO of job portals Just Join IT and rocketjobs.pl.
According to the report, Generation Z significantly influences the work environment. As many as 93% of surveyed employees agree that their colleagues from this generation had a significant impact on their professional life, teaching them, among other things, how to balance between work and private life (78%), introducing them to the world of new technologies (76%) and motivating them to strive for success (76%).
In addition, for younger workers, it is also crucial to care about mental health and individualized career paths, supported by mentoring and ongoing advice, emphasizes 60% of respondents.
The growing role of women and "green skills"
The report also highlights the growing role of women in rebuilding the labor market after the pandemic. Their increased professional activity, especially in the age group 25-54, translates into the development of new career paths and the fight for better working conditions. This phenomenon testifies to the changing dynamics in the market, where women play an increasingly important role.
At the same time, sales industry specialists can expect a salary increase of up to 20%, indicating the dynamic development of the sector. The green energy industry is developing just as dynamically, where an increasing number of companies are introducing ESG strategies, generating demand for specialized talents with "green skills".
New technologies
The publication also points to the positive impact of AI and virtual reality on employment. As many as 58% of employers expect a positive impact of artificial intelligence and virtual reality on the labor market in their organizations in the next two years.