The results of the latest study conducted by the French-Polish Chamber of Commerce show that companies are increasingly focusing on ESG areas, and as many as 84% of the surveyed enterprises actively undertake actions aimed at combating climate change.
![ESG. Consumers expect brands to be involved in ecology [REPORT]](/getcontent/images/size/w30/2023/12/20231207-ochrona-srodowiska-dzialania-wobec-pracownikow.png)
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The report CSR in practice - barometer of the French-Polish Chamber of Commerce published by the French-Polish Chamber of Commerce presents for the eighth time the way in which companies manage issues related to ESG (environmental, social, governance). The study identifies the people responsible for these areas and analyzes in which fields companies undertake the most initiatives. This year's edition of the survey has been expanded with new issues. It includes climate protection, the role of suppliers and non-financial reporting.
An important part of the report are the results of a study by Havas Media Group, conducted on a group of 1087 adult Poles. The aim was to observe how consumers perceive the social awareness of companies.
The study indicates that one quarter of companies take environmental criteria into account when choosing suppliers, and within two years every second company plans to do so. This phenomenon is said to result from the implementation of the CSRD directive, which imposes the obligation to report non-financial data.
"The EU directive on sustainable development reporting (CSRD) will contribute to ESG being at the heart of companies' business strategies, which will certainly be a driver of rapid change. Let's remember that this directive imposes on company managers the obligation to analyze issues related to climate change, loss of biodiversity, human rights and, crucially, their links to the potential financial risks for these companies" - commented Izabela Rakuć-Kochaniak, CSR Director and President of the Board of the Veolia Poland Foundation.
The study also showed that over 60% of adult Poles believe that brands should actively participate in the fight against climate change, and one third expect them to take action in this direction. The most important challenges according to consumers are improving energy efficiency, using renewable energy sources and offering ecological solutions. In addition, 67% of respondents consider it important for brands to take action to reduce their own carbon footprint.
"Although we expect a fight against climate change, as consumers we are still not ready to bear, at least partially, its costs. Only one fifth of adult Poles would be willing to pay more for products of brands that take action in the field of environmental protection and fight against climate change. Over 45% indicate that they would buy such products only if their price was the same" - says Anna Ostrowska, Insights Manager, Havas Media Network Poland.
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