Facebook is introducing a "Link History" tab in its mobile applications. It will allow for easy finding of all the pages visited by users without having to search for them again. However, this function raises further concerns about privacy.
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In connection with further technology regulations and privacy protection actions, Meta is looking for new ways to maintain access to the data it collects about users. The new strategy is a tab called "Link History", which will soon be available in Android and iOS mobile apps.
According to Facebook itself, the purpose of this feature is to enable easy finding of links with which users have interacted through the application. After enabling this option, all visited pages within Facebook will be collected in a separate repository and available for review for a period of 30 days. Links from private Messenger conversations will not be saved, and users will be able to delete their search history at any time.
Importantly, deactivating the new feature is relatively simple. Just click on any link or page through the browser in the Facebook app, then go to the "Settings" section and select the "Link History" option. In this tab, you can decide whether to leave this feature active.
Facebook introduces the Link History option, presenting it as a useful tool for organizing browsing activity. Critics, however, argue that the real purpose of the new feature is collecting more data for ad targeting and a new way to keep users' attention.
Facebook will therefore have the ability to save link history in order to tailor ads to interests, which means collecting additional information about users' preferences and habits. Although there is an option to opt out of this feature, the company defaults it on and encourages users to accept without deeper consideration. At the same time, Facebook also promises to delete link history after 90 days if the user decides to opt out of this setting.
Although the exact date of full implementation of the new feature has not yet been given, Meta assures that the process of expanding access to link history is already underway.
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