The French MistralAI has released a beta version of its chatbot, Elon Musk sued OpenAI, and Google has more troubles. What else did we live through last week?
Elon Musk in a lawsuit against OpenAI and Sam Altman argues that the merger with Microsoft was a betrayal of the company's mission in pursuit of profit.
According to the latest forecasts from ABI Research, the augmented and virtual reality (AR/VR) technology sector is on the verge of a revolution - by 2028, the number of AR/VR sets delivered is expected to increase more than fivefold, reaching 69 million units.
Gartner Report: Marketers fear AI. Is it justified?
According to the latest report from Gartner agency, nine out of ten representatives of the marketing industry are afraid that modern technologies, led by AI, will replace them at work. Will this really be the case?
Free access to this article is provided to you by MU Group.
00:0000:00
Summary
A new report by the Gartner agency reveals that 89% of marketers fear mass layoffs due to the rapid development of technologies like generative artificial intelligence.
55% of respondents feel their job expectations are increasingly mismatched, and 61% have experienced a change in technology or process in the past year.
20% of respondents have experienced leadership instability in their companies.
63% of marketing leaders believe they lack the technical skills to effectively integrate and operate some technologies within their specialization.
Iliana Hadjistojanowa, director at Gartner Marketing Practice, suggests that creating solid staff development plans, including training in generative AI, should be a priority for companies.
Such training can reduce anxiety among employees, improve their well-being, and decrease job rotation.
Marketers who are more engaged in using generative AI are 30% less likely to experience burnout and 40% less likely to quit their job in the next year.
The accelerated adoption of generative AI in marketing can increase employee efficiency and creativity, and free up their time for more thoughtful work.
AI in marketing – growing concerns among employees
The uncertainty in the job market related to the rapid development of modern technologies affects almost all industries and marketing is no exception. According to a new report by Gartner agency, as many as 89% of surveyed marketers are afraid of mass layoffs in their companies, of which 87% of them feel anxious about the spread of generative artificial intelligence.
At the same time, 55% of people are experiencing increasingly mismatched expectations regarding their positions, and 61% admit that they have encountered a change in technology and/or process in the last twelve months. An important factor is also leadership instability – 20% of respondents have dealt with changes in managerial positions.
– The above results should light a red light in the heads of marketing directors – believes Iliana Hadjistojanowa, director at Gartner Marketing Practice.
– Mismatched expectations and workload can lead to increased job exhaustion and burnout. People in CMO positions must therefore focus their strategy on staff development and emphasize continuous skill improvement – adds Hadjistojanowa.
Especially since, according to Gartner's survey, 63% of marketing leaders believe they lack technical skills to effectively integrate and operate some technologies within their specialization.
AI in marketing – focus on staff development
According to Hadjistojanowa, creating solid staff development plans, which include, among others, learning to use generative AI, should therefore be a priority for companies. Such training can not only reduce the level of anxiety among employees and improve their well-being, but also reduce job rotation.
According to a Gartner study, marketers who are more engaged in using genAI are 30% less likely to experience burnout and are 40% less likely to quit their job in the next year.
– The accelerated adoption of generative AI in marketing will encourage employees to be more efficient and engaged, increase their creativity, and also free up their time and allow them to engage in more thoughtful work – summarizes Hadjistojanowa.
Editor-in-chief of Digitized. He has been associated with journalism for almost a third of his life; he worked for the Polish editions of Playboy, CKM and Esquire magazines, as well as Well.pl and naTemat.pl services. In his texts, he tries to understand reality and describe it objectively. He remains skeptical about many phenomena, but is not afraid to admit a mistake and change his mind. A native of Warsaw. Privately, he is a seeker of sense in nonsense and order amidst entropy. He likes wise words.
The "AI Anxiety in Business" study conducted by EY reveals employees' concerns related to the development of artificial intelligence. Among the respondents, as many as 71% express anxiety, mainly due to potential ethical and legal threats, as well as fears of job loss or promotion opportunities.
Motivating employees is not only an art, but also a big challenge, which carries key importance for the success of any organization. How to do it well?
As the only company in the world, it is able to produce processors in the most advanced 3 nm technology. In addition, it owns the most expensive factory ever built, and its clients are Apple, NVIDIA and Intel. How did it happen that Taiwanese TSMC became one of the most important companies in the world?
Conducting recruitment processes with the participation of people from different cultures requires a large dose of flexibility, empathy, openness, and sensitivity to differences. What can they consist of and how to adapt recruitment processes to them? Get to know the 11D model.
I understand that this page uses only 1st party functional cookies without any 3rd party tracking cookies. Privacy Policy.