Google Maps makes it easy to discover new places and plan trips, using natural user queries. And all this thanks to new features based on generative artificial intelligence.
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New AI tools in Google Maps will allow for more natural location search, eliminating the need for using specific keywords. Instead, users will be able to formulate queries in colloquial language, and the application, thanks to AI, will better understand their intentions and propose personalized recommendations.
In addition to traditional search results such as addresses and opening hours, Google Maps will now also offer a rich set of photos and reviews of places, allowing users to get a more detailed acquaintance with the proposed locations.
Jakub Rusak
These improvements aim not only to help in finding specific places, but also to inspire the discovery of new locations that match the interests or needs of users. Thanks to generative AI, Google Maps will suggest places in a similar style or theme, making it easier to plan trips and explore previously unknown areas.
For example, when a user is away from home and it suddenly starts to rain, they can simply ask Google Maps for "rainy day ideas". The app will then suggest indoor activities such as movie screenings or cabaret shows.
Thanks to large language models (LLM), the app easily analyzes huge databases containing information about over 250 million places and observations from a community of over 300 million active users.
The project is launching in the US in the form of experimental beta access aimed at a selected group of local guides - the most engaged users of Google Maps. Their feedback will be extremely valuable in the process of improving this feature, so that it can be made available to everyone in the future.
Despite the limited initial access, this is a step forward in integrating AI with everyday tools, which could revolutionize the way we use navigation and travel planning apps.
Jakub Rusak
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