Google has announced the integration of its most powerful generative artificial intelligence model - Gemini - with the Google Ads advertising system. What does this mean for marketers?
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Google starts the year 2024 with a bang. At the end of January, the company announced on its blog about the integration of the Google Ads advertising system with the recently presented generative artificial intelligence model Gemini. The purpose of the new functionality is to provide additional support to agencies and marketers in creating and optimizing effective content within advertising campaigns in the search engine.
"The new system has been designed to support marketers in building better campaigns through conversations with our AI chatbot" - we read on the Google blog in the post by Shashiego Thakura, Managing Director at Google Ads.
"The experience combines your knowledge with Google AI. All you need to do is provide the URL of the website, and Google AI will help you create a campaign based on it, suggesting optimal advertising content, including appropriate keywords and graphics" - adds Thakur.
Google emphasizes at the same time that marketers will have the opportunity to accept all materials proposed by the system before the campaign starts, and the content itself is to be marked as AI products with an invisible watermark SynthID.
"Our data shows that small advertisers using the chatbot in Google Ads have a 42% greater chance of creating campaigns with a "good" or "excellent" advertising power. This is important because we notice a clear correlation between conversion and advertising power" - Google assures.
The new functionality can already be fully used by marketers in the United States and the United Kingdom, and other countries are expected to gain access to it over the next few weeks. There is one catch: at the moment, the integration of Google Ads with the Gemini chatbot is only available in English. Other languages are to be added successively over the next few months.
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