The latest "KPMG CEO Outlook" study shows that 68% of CEOs in Poland consider AI to be a key investment, appreciating its potential in personalizing services. However, the challenge remains the lack of legal regulations for genAI, which raises concerns about the future of this technology.
The latest "KPMG CEO Outlook" study shows that 68% of CEOs in Poland consider AI to be a key investment, appreciating its potential in personalizing services. However, the challenge remains the lack of legal regulations for genAI, which raises concerns about the future of this technology.
Subscription to everyday life, even more immersive and engaging entertainment, and - without major surprises - further development of AI. The creators of Martech Trendbook 2024 present seven megatrends that will shape marketing in 2024.
Subscription to everyday life, even more immersive and engaging entertainment, and - without major surprises - further development of AI. The creators of Martech Trendbook 2024 present seven megatrends that will shape marketing in 2024.
An ethical, and therefore - effective tender is a guarantee of a more efficient business - representatives of the Polish marketing industry argue in the latest commercial. How not to lose in the tender bingo?
An ethical, and therefore - effective tender is a guarantee of a more efficient business - representatives of the Polish marketing industry argue in the latest commercial. How not to lose in the tender bingo?
The International Advertising Association (IAA Poland) gathered representatives of the largest social platforms, channel networks and advertising groups to work within the Influencer Marketing Round Table. Among them were, among others, YouTube, Meta, TikTok, LifeTube, GetHero, GroupM, Group One, Havas.
The International Advertising Association (IAA Poland) gathered representatives of the largest social platforms, channel networks and advertising groups to work within the Influencer Marketing Round Table. Among them were, among others, YouTube, Meta, TikTok, LifeTube, GetHero, GroupM, Group One, Havas.
The founders of Trilateral Research knew from the very beginning of their activity that ethical values are embedded in the choices made by programmers when creating and disseminating each new technological tool. Zachary Goldberg on AI ethics.
The founders of Trilateral Research knew from the very beginning of their activity that ethical values are embedded in the choices made by programmers when creating and disseminating each new technological tool. Zachary Goldberg on AI ethics.
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