The latest "KPMG CEO Outlook" study shows that 68% of CEOs in Poland consider AI to be a key investment, appreciating its potential in personalizing services. However, the challenge remains the lack of legal regulations for genAI, which raises concerns about the future of this technology.
Free access to this article is provided to you by MU Group.
Generative artificial intelligence currently occupies a leading position in the investment strategies of company presidents in Poland and around the world. According to a KPMG study, 68% and 69% of them consider AI a key area of development, despite ongoing economic uncertainty. According to Polish leaders, the biggest benefits are personalization of services and creation of new products, and on the international arena - primarily financial aspects, such as profitability growth.
- AI allows us to understand data in a way that was previously unattainable, predict market trends, personalize customer experiences and optimize operations - convinces Łukasz Dylewski, director and data science leader at KPMG in Poland.
- However, the key is the proper use of this technology. It's not just about implementing genAI, but about integrating it with the company's values and strategy. Data security, process transparency and a responsible approach to ethics are key aspects that must accompany this - adds Dylewski.
Presidents from Poland, however, see a number of challenges associated with genAI - 52% of them highlight ethical issues as a significant problem, and 80% point to technical difficulties and lack of skills necessary to implement AI.
- As artificial intelligence becomes more and more ubiquitous, a number of questions arise regarding its application both in a business context and in an ethical one - comments Radosław Kowalski, Partner, Consulting, Data Intelligence Solutions at KPMG in Poland.
- Companies on the one hand believe that this technology will bring huge benefits, and on the other hand they are constantly looking for areas of application for which the return rate will be the highest - adds Kowalski.
Despite the challenges, most Polish presidents are willing to invest in genAI, albeit with caution regarding the pace of return on investment. They predict that significant financial benefits will be revealed after at least five years, contrary to the more optimistic expectations of their global counterparts.
Most CEOs in Poland (92%) also believe that generative AI can be a useful tool in detecting incidents, but at the same time they fear that this technology can be used by hackers to strengthen cyber attacks. However, due to growing awareness of digital threats, 80% of respondents in Poland claim that their organizations are well prepared for such challenges.
Company presidents in Poland see both the potential and challenges associated with the implementation of generative artificial intelligence, balancing development opportunities with the ethical and technical aspects of this technology.
The European Commission has approved financial support of 1.2 billion euros for the Joint European Strategic Interest Project (IPCEI). Its aim is to finance research on the development of advanced cloud processing technologies and their implementation in the industrial sector.
As the only company in the world, it is able to produce processors in the most advanced 3 nm technology. In addition, it owns the most expensive factory ever built, and its clients are Apple, NVIDIA and Intel. How did it happen that Taiwanese TSMC became one of the most important companies in the world?
Conducting recruitment processes with the participation of people from different cultures requires a large dose of flexibility, empathy, openness, and sensitivity to differences. What can they consist of and how to adapt recruitment processes to them? Get to know the 11D model.
Significant changes for the development of startups in Poland will come into effect on November 10, 2023. On that day, four new provisions of the commercial companies code will come into force, which will eliminate the possibility of using equity crowdfunding by limited liability companies.
English