The International Advertising Association (IAA Poland) gathered representatives of the largest social platforms, channel networks and advertising groups to work within the Influencer Marketing Round Table. Among them were, among others, YouTube, Meta, TikTok, LifeTube, GetHero, GroupM, Group One, Havas.
The International Advertising Association (IAA Poland) gathered representatives of the largest social platforms, channel networks and advertising groups to work within the Influencer Marketing Round Table. Among them were, among others, YouTube, Meta, TikTok, LifeTube, GetHero, GroupM, Group One, Havas.
Nearly two-thirds of Poles plan to take advantage of Black Friday and Cyber Monday promotions. On average, they want to spend about a thousand PLN on these days - BIG InfoMonitor reported.
Nearly two-thirds of Poles plan to take advantage of Black Friday and Cyber Monday promotions. On average, they want to spend about a thousand PLN on these days - BIG InfoMonitor reported.
The year 2023 was exceptionally fruitful for online advertising. After the troubles brought about by the events of the previous year, the market recovered frozen budgets, and the annual growth dynamics jumped from 5% to 12%. In the first quarter of 2023, stabilization was noted.
The year 2023 was exceptionally fruitful for online advertising. After the troubles brought about by the events of the previous year, the market recovered frozen budgets, and the annual growth dynamics jumped from 5% to 12%. In the first quarter of 2023, stabilization was noted.
It is said that we live in a digital economy, and the spread of the internet was one of the greatest technological breakthroughs in history. The most important currency of this new economy is our, human, attention. At least that's how the attention economy makes us look at the world.
It is said that we live in a digital economy, and the spread of the internet was one of the greatest technological breakthroughs in history. The most important currency of this new economy is our, human, attention. At least that's how the attention economy makes us look at the world.
I recently visited an almost fully automated factory. The number of employees was minimal, and their duties were limited to ensuring the right amount of materials and pressing the appropriate buttons. Their real work began when the machines broke down. Then, people proved to be indispensable.
I recently visited an almost fully automated factory. The number of employees was minimal, and their duties were limited to ensuring the right amount of materials and pressing the appropriate buttons. Their real work began when the machines broke down. Then, people proved to be indispensable.
Video animations are one of the most powerful and effective marketing tools. How to fully utilize their potential for the benefit of the brand and business?
Video animations are one of the most powerful and effective marketing tools. How to fully utilize their potential for the benefit of the brand and business?
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