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Subscription to everyday life, even more immersive and engaging entertainment, and - without major surprises - further development of AI. The creators of Martech Trendbook 2024 present seven megatrends that will shape marketing in 2024.

ByteDance, the owner of TikTok, achieved over 110 billion dollars in sales revenue in 2023, thereby surpassing its competitor - Tencent - by almost 30 billion dollars. This confirms ByteDance's dominant position in the technology market.

Recently, the processes of creating applications and AI models are undergoing increasing changes. They are moving towards reducing the role of programming in their design and lowering the entry threshold into these areas. Tools such as no-code and low-code are partly responsible for this situation.

The new Accenture Life Trends 2024 report identifies five key global macro trends. Half of society is reevaluating priorities, placing greater emphasis on job stability and retirement, but 48% of respondents do not plan for the long term.

Elon Musk's Tesla just presented the second generation of the humanoid robot Optimus. The machine is supposed to be lighter, more accurate, and more coordinated in movement than its predecessor, it can also... do squats and cook eggs.

No more automatic video playback, endless scrolling, and design based on monetizing attention - the European Parliament has just adopted an initiative aimed at combating such practices and the generally addictive nature of online platforms.

Although it's worth more than Netflix, Instagram and Disney combined, you probably don't even know that you're using its services. And no wonder, because the Chinese tech giant Tencent wants it to stay that way.

On December 8, 2023, after three days of intense negotiations, the European Union countries reached a preliminary agreement on the content of the AI Act - the world's first comprehensive regulations governing the use of artificial intelligence.

Google announced a revolution in the field of artificial intelligence, presenting the world with the Gemini project. This research work, as the company itself assures, is the largest scientific-engineering undertaking, which in the latest tests already surpasses the ChatGPT, GPT-4 version. But is it really?

The European Commission has approved financial support of 1.2 billion euros for the Joint European Strategic Interest Project (IPCEI). Its aim is to finance research on the development of advanced cloud processing technologies and their implementation in the industrial sector.