The future is now

An educational column, in which practical applications of technological novelties in the field of marketing, HR, management, as well as trends such as AI, Big Data, Web3 and others are analyzed. The aim of the category is to inspire readers to make changes and familiarize them with technology. It is also a space for describing modern solutions in the field of ecology and entrepreneurship in the service of the planet.
The future is now
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A class action lawsuit has been filed in the federal court in East St. Louis against Apple, Visa and Mastercard companies. The companies are accused in it of a conspiracy aimed at illegally eliminating competition and as a result artificially inflating fees for credit and debit transactions.

Deloitte is testing new solutions based on artificial intelligence for optimizing personnel management. In this case, technology is supposed to help in the strategic placement of staff so that the company can avoid the need for mass layoffs in the future.

Elon Musk's Tesla just presented the second generation of the humanoid robot Optimus. The machine is supposed to be lighter, more accurate, and more coordinated in movement than its predecessor, it can also... do squats and cook eggs.

No more automatic video playback, endless scrolling, and design based on monetizing attention - the European Parliament has just adopted an initiative aimed at combating such practices and the generally addictive nature of online platforms.

In the latest report "Marketing Trends 2024" prepared by the research company Kantar, 10 key trends are presented, which are predicted to turn the world of marketing communication upside down in the coming year. Among them are, among others, artificial intelligence and cultural values.

On December 8, 2023, after three days of intense negotiations, the European Union countries reached a preliminary agreement on the content of the AI Act - the world's first comprehensive regulations governing the use of artificial intelligence.

Google announced a revolution in the field of artificial intelligence, presenting the world with the Gemini project. This research work, as the company itself assures, is the largest scientific-engineering undertaking, which in the latest tests already surpasses the ChatGPT, GPT-4 version. But is it really?

The European Commission has approved financial support of 1.2 billion euros for the Joint European Strategic Interest Project (IPCEI). Its aim is to finance research on the development of advanced cloud processing technologies and their implementation in the industrial sector.

As the only company in the world, it is able to produce processors in the most advanced 3 nm technology. In addition, it owns the most expensive factory ever built, and its clients are Apple, NVIDIA and Intel. How did it happen that Taiwanese TSMC became one of the most important companies in the world?

The European Center for Digital Rights has sued Facebook and Instagram's subscription service in the Austrian data protection office. The organization argues that Meta in this way creates an illusion of data protection choice and makes users pay for their basic right to privacy.