Karina Orzechowska

Karina Orzechowska
A journalism graduate, closely associated with copywriting for years. Specialist in the field of content marketing. World trends and travel are her inspiration, and she finds balance and harmony in yoga practices. An artist's soul and interior design enthusiast. She particularly likes the modernist style.
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Google has agreed to pay a fine of 700 million dollars as part of a settlement with Epic Games studio, the creator of the Fortnite game. The fine is to be paid mainly to Android system users. According to the arrangements, Google also has to facilitate downloading applications from outside the Google Play store.

ByteDance, the owner of TikTok, achieved over 110 billion dollars in sales revenue in 2023, thereby surpassing its competitor - Tencent - by almost 30 billion dollars. This confirms ByteDance's dominant position in the technology market.

PFR Ventures is launching recruitment for new programs financed from European Funds for the Modern Economy (FENG). The goal is to support 40 venture capital funds with the amount of 2 billion PLN with an additional contribution from private investors amounting to 1.1 billion PLN.

The new Accenture Life Trends 2024 report identifies five key global macro trends. Half of society is reevaluating priorities, placing greater emphasis on job stability and retirement, but 48% of respondents do not plan for the long term.

A class action lawsuit has been filed in the federal court in East St. Louis against Apple, Visa and Mastercard companies. The companies are accused in it of a conspiracy aimed at illegally eliminating competition and as a result artificially inflating fees for credit and debit transactions.

Elon Musk's Tesla just presented the second generation of the humanoid robot Optimus. The machine is supposed to be lighter, more accurate, and more coordinated in movement than its predecessor, it can also... do squats and cook eggs.

The Sejm approved the amendment to the law on electronic deliveries and thus postponed the implementation deadline for solutions enabling the use of registered electronic delivery service. The change also concerns the introduction of a public hybrid service.

Google lost a court battle with the Fortnite game producer, Epic Games studio. The technology giant was found guilty of abusing its dominant position in the application market and accused of actions eliminating competitors and imposing high transaction fees, reaching up to 30%.

The results of the latest CBRE report "E-commerce in the post-pandemic era" reveal that Poland is a leader in the rapid development of online shopping in Europe. Even after the pandemic has subsided, the dynamic growth in the e-commerce sector continues, outpacing forecasts by almost three years.

In the latest report "Marketing Trends 2024" prepared by the research company Kantar, 10 key trends are presented, which are predicted to turn the world of marketing communication upside down in the coming year. Among them are, among others, artificial intelligence and cultural values.