Karina Orzechowska

Karina Orzechowska
A journalism graduate, closely associated with copywriting for years. Specialist in the field of content marketing. World trends and travel are her inspiration, and she finds balance and harmony in yoga practices. An artist's soul and interior design enthusiast. She particularly likes the modernist style.
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Google announced a revolution in the field of artificial intelligence, presenting the world with the Gemini project. This research work, as the company itself assures, is the largest scientific-engineering undertaking, which in the latest tests already surpasses the ChatGPT, GPT-4 version. But is it really?

The European Commission has approved financial support of 1.2 billion euros for the Joint European Strategic Interest Project (IPCEI). Its aim is to finance research on the development of advanced cloud processing technologies and their implementation in the industrial sector.

The results of the latest study conducted by the French-Polish Chamber of Commerce show that companies are increasingly focusing on ESG areas, and as many as 84% of the surveyed enterprises actively undertake actions aimed at combating climate change.

Advertisers, including the most powerful global institutions, are demanding explanations and greater transparency from Google regarding ad broadcasting after it was revealed that some campaigns were landing on pages with adult content.

Poland needs greater progress in the field of AI adoption in business. According to the latest Cisco AI Readiness Index study, only 6% of Polish companies are fully prepared to implement and use artificial intelligence-based technologies. Globally, this percentage is 14%.

The Advanced Technology Research Council (ATRC) based in Abu Dhabi officially presented AI71. Its aim is to compete with the best laboratories dealing with artificial intelligence, including OpenAI.

The European Center for Digital Rights has sued Facebook and Instagram's subscription service in the Austrian data protection office. The organization argues that Meta in this way creates an illusion of data protection choice and makes users pay for their basic right to privacy.

In the UK, opposition is growing against Adobe's plans to take over Figma. The British Competition Authority (CMA) opposes the transaction, fearing a negative impact on the market and monopolization of services in the field of graphic software delivery.

IBM has urgently suspended the publication of promotional materials on the X platform. The company's advertisements appeared next to content promoting violence and hate speech. Following IBM, other giants also followed, including Disney, Apple, and Paramount Global.

The International Advertising Association (IAA Poland) gathered representatives of the largest social platforms, channel networks and advertising groups to work within the Influencer Marketing Round Table. Among them were, among others, YouTube, Meta, TikTok, LifeTube, GetHero, GroupM, Group One, Havas.