The Advertising Producers Association announced the launch of a project called "Green Revolution in advertising production". The aim of this initiative is to introduce sustainable practices in the industry, responding to global challenges related to ESG principles - environmental, social and governance.
Free access to this article is provided to you by MU Group.
The innovative project of the Advertising Producers Association (SPR) is an initiative that results from the need to adapt to changing standards and environmental challenges. It focuses on integrating ESG principles into daily industry practice.
In response to the growing demand for sustainable practices, SPR has expanded its working group by seven people from five renowned member companies, including Dobro, Lucky Luciano Pictures, Riots, Tank and Timecode Film Production.
The group also includes three members of the SPR board: Arleta Robinson, Magdalena Olak and Tomasz Dławichowski, as well as Karolina Barska, Katarzyna Hryćko-Górnicka, Katarzyna Waśko and Marcin Borkowski.
As part of the "Green Revolution", producers and production managers will be encouraged to participate in training on sustainable production. These trainings will be conducted by SPR in cooperation with friendly organizations. Already, some members of the association have obtained Ekoconsultant and Ekoambassador certificates as part of the "Green Production Laboratory" course, developed by the National Chamber of Audiovisual Producers with the support of the Polish Film Institute.
The aim of the "Green Revolution" is to strive for climate neutrality in the Polish production industry. SPR plans to engage more companies and associations in this project, encouraging cooperation and active participation in the transformation process. This initiative is an important step towards sustainable development and environmental awareness in the Polish advertising production sector.
Further initiatives aimed at climate neutrality in the Polish production industry are planned.
The French MistralAI has released a beta version of its chatbot, Elon Musk sued OpenAI, and Google has more troubles. What else did we live through last week?
As the only company in the world, it is able to produce processors in the most advanced 3 nm technology. In addition, it owns the most expensive factory ever built, and its clients are Apple, NVIDIA and Intel. How did it happen that Taiwanese TSMC became one of the most important companies in the world?
Samsung joins the race for dominance in the field of AI. The Korean giant presented its first model of generative artificial intelligence named Gauss at the beginning of November 2023.
It is said that we live in a digital economy, and the spread of the internet was one of the greatest technological breakthroughs in history. The most important currency of this new economy is our, human, attention. At least that's how the attention economy makes us look at the world.
English