Is incognito mode in Google Chrome a scam? The company admits to violations

Google has reached a preliminary settlement in another class action lawsuit. This time, the company is accused of tracking users in incognito mode, for which it faces a payout of up to 5 billion dollars in damages. How will the process unfold further?

Is incognito mode in Google Chrome a scam? The company admits to violations
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Summary

  • In 2020, a class action lawsuit was filed against Google in the District Court of California, accusing the company of privacy violations dating back to June 2016. The lawsuit claimed that Google's analytical tools, cookies, and applications allowed it to track user activity in the Google Chrome browser even in incognito mode.
  • The plaintiffs demanded a minimum of $5,000 for all involved parties, totaling around $5 billion in compensation.
  • Google agreed to a preliminary settlement in the case and admitted to secretly tracking users just before the end of 2023. The terms of the settlement have not been disclosed, but they will be officially presented on February 24, 2024.
  • Judge Yvonne Gonzalez Rogers, who presided over the case, had previously rejected Google's motion to dismiss the lawsuit in August 2023.
  • This case is one of several recent instances where Google has been held accountable for its business practices. In mid-December, Google lost a lawsuit over illegal monopolistic actions with Epic Games studio and was ordered to pay $700 million in compensation.

In 2020, a class action lawsuit against Google was filed in the District Court of California, in which "millions of users" accused the giant of a series of privacy violations, dating back to June 2016. The people involved in the case accused the company that its analytical tools, cookies, and applications allow it to track user activity in the Google Chrome browser even when it is in incognito mode.

This was supposed to turn the browser itself into an "unsupervised treasure trove of information" about interests, shopping habits, and "potentially embarrassing things" about users. As compensation, they demanded a minimum of $5,000 for all involved parties, and the total compensation amount was around $5 billion.

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Google settles privacy violation case

According to the latest reports from Reuters, Google agreed to enter into a preliminary agreement on the matter and admitted to secretly tracking users just before the end of 2023. The terms of the settlement have not yet been disclosed to the public, but the lawyers involved in the negotiations stated that the agreed provisions are binding. They will officially be presented on February 24, 2024 - the presiding judge Yvonne Gonzalez Rogers has postponed the trial date to this day.

The same judge in August 2023 also rejected Google's motion to dismiss the lawsuit, arguing that the court was unable to determine whether users actually consented to the company's collection of browsing history information. In her opinion, Google never directly informed about such a fact.  

It is also worth noting that this is another case in recent weeks where Google is being held accountable for the way it conducts its business. In mid-December, the company lost a lawsuit over illegal monopolistic actions with Epic Games studio, as a result of which it will be forced to pay 700 million dollars in compensation.

Google loses to Epic Games. The company will pay a 700 million dollar fine
Google has agreed to pay a fine of 700 million dollars as part of a settlement with Epic Games, the creator of Fortnite. The fine is to be paid mainly to Android system users. According to the agreement, Google also has to facilitate the downloading of applications outside the Google Play store.