Business and development

A column where specific tools and solutions in the field of automation, digitization and management are presented, helping to streamline and optimize the activities of the organization. It is also a space to inspire readers in the field of running a business and education in the area of modern business technologies.
Business and development
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Autopsy section: WeWork. From zero to hero and back.

Autopsy section: WeWork. From zero to hero and back.

How to lose 99% of the peak valuation of a company in 4 years and find yourself on the brink of bankruptcy? It's simple. Just create a false vision of business conquest of the world, and then sell it to investors with a few daring moves. Exactly as WeWork founder Adam Neumann did.

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The Institute for Media Monitoring is working on an advanced system for categorizing media content, which will be tailored to the individual needs of clients. This groundbreaking project, the first in Poland, received EU funding of 4 million zlotys.

Only 24% of SME sector companies have planned an annual budget, every fourth company does not plan it at all, and the vast majority (96%) express concern about conducting business in 2024 - this is the result of a study conducted by Kaczmarski Group. The main concerns are about the rising costs of doing business.

The company Creandum published a report on the salaries of startup founders. The study was conducted among 650 entrepreneurs from 47 European countries, and the aim was to provide data on the average earnings of founders at various stages of their companies' development.

In Poland, from January 2024, changes have been made to the regulations regarding unregistered business activity. Taxpayers can conduct such activity, provided that the monthly income from it does not exceed 75% of the minimum wage.

On January 4, 2024, Google began implementing a new feature called Tracking Protection into its flagship browser. The tool is ultimately intended to remove all external cookies from Google Chrome and provide users with better privacy protection. Currently, the solution is in the testing phase.

On January 1, 2024, the so-called minimum tax came into effect - a new fee covering companies or capital groups, which will show losses or low profitability in the annual settlement.

Subscription to everyday life, even more immersive and engaging entertainment, and - without major surprises - further development of AI. The creators of Martech Trendbook 2024 present seven megatrends that will shape marketing in 2024.

In recent years, values have become a key element differentiating brands against the competition. What once was the domain of product-level competition has transformed into a race for a company image consistent with societal expectations. Unfortunately, too often these are merely superficial actions.

After fifteen months of document verification by British and EU competition authorities, Figma and Adobe finally abandon merger plans. The companies no longer see a chance of reaching an agreement with regulators.

Google has agreed to pay a fine of 700 million dollars as part of a settlement with Epic Games studio, the creator of the Fortnite game. The fine is to be paid mainly to Android system users. According to the arrangements, Google also has to facilitate downloading applications from outside the Google Play store.