Business and development

A column where specific tools and solutions in the field of automation, digitization and management are presented, helping to streamline and optimize the activities of the organization. It is also a space to inspire readers in the field of running a business and education in the area of modern business technologies.
Business and development
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Autopsy section: WeWork. From zero to hero and back.

Autopsy section: WeWork. From zero to hero and back.

How to lose 99% of the peak valuation of a company in 4 years and find yourself on the brink of bankruptcy? It's simple. Just create a false vision of business conquest of the world, and then sell it to investors with a few daring moves. Exactly as WeWork founder Adam Neumann did.

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The dynamic development of generative AI has a significant impact on the business sector. According to Deloitte's "The State of Generative AI in the Enterprise" report, 80% of business leaders expect their business to change in the next three years.

The Ministry of Digitization and the Polish Digital Projects Center have started the construction project of the National Data Processing Center. The first stage of financing this investment has been valued at 830 million zlotys.

The report prepared by PFR Ventures and Inovo VC analyzes transactions on the venture capital (VC) market in Poland in 2023. According to this report, 399 companies managed to raise a total of 2.1 billion PLN from 210 different funds. This is a decrease of 42% year on year.

Startup RagaAI has raised 4.7 million dollars for the development of software to detect errors in neural networks - reports Bloomberg. The goal is to eliminate problems such as AI hallucinations and improve the delivery of important information by artificial intelligence systems.

The Advertising Producers Association announced the launch of a project called "Green Revolution in advertising production". The aim of this initiative is to introduce sustainable practices in the industry, responding to global challenges related to ESG principles - environmental, social and governance.

The CBM Indicator study for the Confederation of Leviathan reveals mixed feelings among company managers - 61% perceive a deterioration of business conditions, 59% are optimistic about the future, and 60% positively assess the upcoming changes in the law.

The latest research by Netskope indicates a dynamic increase in the use of artificial intelligence in the enterprise sector, which has increased by over 400% in the last year. There is also an annual increase of 19% in the number of cloud-based applications.

In 2023, the Polish business sector faced a serious challenge. According to a report from the analytical company Coface, the number of insolvent companies reached a record level of 4701, which means an increase of 2 thousand companies compared to 2022.

Google has announced the integration of its most powerful generative artificial intelligence model - Gemini - with the Google Ads advertising system. What does this mean for marketers?

Chatbots based on generative artificial intelligence have now become some of the most important tools supporting daily work. Here's how to use them sensibly also when looking for it.