Blindly following trends, lack of a clearly defined identity and vision, or relying on too narrow measures of success. How not to fall into the most popular traps that lurk for brands on social media?
Blindly following trends, lack of a clearly defined identity and vision, or relying on too narrow measures of success. How not to fall into the most popular traps that lurk for brands on social media?
Google has announced the integration of its most powerful generative artificial intelligence model - Gemini - with the Google Ads advertising system. What does this mean for marketers?
Google has announced the integration of its most powerful generative artificial intelligence model - Gemini - with the Google Ads advertising system. What does this mean for marketers?
The Institute for Media Monitoring is working on an advanced system for categorizing media content, which will be tailored to the individual needs of clients. This groundbreaking project, the first in Poland, received EU funding of 4 million zlotys.
The Institute for Media Monitoring is working on an advanced system for categorizing media content, which will be tailored to the individual needs of clients. This groundbreaking project, the first in Poland, received EU funding of 4 million zlotys.
On January 4, 2024, Google began implementing a new feature called Tracking Protection into its flagship browser. The tool is ultimately intended to remove all external cookies from Google Chrome and provide users with better privacy protection. Currently, the solution is in the testing phase.
On January 4, 2024, Google began implementing a new feature called Tracking Protection into its flagship browser. The tool is ultimately intended to remove all external cookies from Google Chrome and provide users with better privacy protection. Currently, the solution is in the testing phase.
Subscription to everyday life, even more immersive and engaging entertainment, and - without major surprises - further development of AI. The creators of Martech Trendbook 2024 present seven megatrends that will shape marketing in 2024.
Subscription to everyday life, even more immersive and engaging entertainment, and - without major surprises - further development of AI. The creators of Martech Trendbook 2024 present seven megatrends that will shape marketing in 2024.
I recently visited an almost fully automated factory. The number of employees was minimal, and their duties were limited to ensuring the right amount of materials and pressing the appropriate buttons. Their real work began when the machines broke down. Then, people proved to be indispensable.
I recently visited an almost fully automated factory. The number of employees was minimal, and their duties were limited to ensuring the right amount of materials and pressing the appropriate buttons. Their real work began when the machines broke down. Then, people proved to be indispensable.
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