Phenomena and trends

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Autopsy section: WeWork. From zero to hero and back.

Autopsy section: WeWork. From zero to hero and back.

How to lose 99% of the peak valuation of a company in 4 years and find yourself on the brink of bankruptcy? It's simple. Just create a false vision of business conquest of the world, and then sell it to investors with a few daring moves. Exactly as WeWork founder Adam Neumann did.

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According to the latest report from the research company Canalys, Microsoft's decision to end support for Windows 10 could have disastrous consequences for the environment. It is estimated that even 240 million computers will become e-waste.

Facebook is introducing a "Link History" tab in its mobile applications. It will allow for easy finding of all the pages visited by users without having to search for them again. However, this function raises further concerns about privacy.

Google has reached a preliminary settlement in another class action lawsuit. This time, the company is accused of tracking users in incognito mode, for which it faces a payout of up to 5 billion dollars in damages. How will the process unfold further?

The analysis from the Insider Intelligence group shows that LinkedIn's annual advertising revenues increased to nearly 4 billion dollars in 2023. This situation is a consequence of a massive outflow of advertisers from the X platform.

The year 2023 passed under the sign of AI and everything indicates that nothing will change in this respect in the next one. But what exactly can we expect? And what other trends will take over the world in 2024? Let's look into the future, based on data and official announcements.

Stephen Thaler lost in the British Supreme Court the case for obtaining patents for inventions created by his artificial intelligence system. This is the first such case in the UK, which also sheds light on the issue of whether AI can have patent rights.

The entry of artificial intelligence into homes, "decentralized workplaces", as well as demographic changes in organizational structures. Forbes magazine predicts how the job market will change in 2024.

Subscription to everyday life, even more immersive and engaging entertainment, and - without major surprises - further development of AI. The creators of Martech Trendbook 2024 present seven megatrends that will shape marketing in 2024.

In recent years, values have become a key element differentiating brands against the competition. What once was the domain of product-level competition has transformed into a race for a company image consistent with societal expectations. Unfortunately, too often these are merely superficial actions.

After fifteen months of document verification by British and EU competition authorities, Figma and Adobe finally abandon merger plans. The companies no longer see a chance of reaching an agreement with regulators.