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The new Accenture Life Trends 2024 report identifies five key global macro trends. Half of society is reevaluating priorities, placing greater emphasis on job stability and retirement, but 48% of respondents do not plan for the long term.

The results of the latest CBRE report "E-commerce in the post-pandemic era" reveal that Poland is a leader in the rapid development of online shopping in Europe. Even after the pandemic has subsided, the dynamic growth in the e-commerce sector continues, outpacing forecasts by almost three years.

In the latest report "Marketing Trends 2024" prepared by the research company Kantar, 10 key trends are presented, which are predicted to turn the world of marketing communication upside down in the coming year. Among them are, among others, artificial intelligence and cultural values.

The results of the latest study conducted by the French-Polish Chamber of Commerce show that companies are increasingly focusing on ESG areas, and as many as 84% of the surveyed enterprises actively undertake actions aimed at combating climate change.

Poland needs greater progress in the field of AI adoption in business. According to the latest Cisco AI Readiness Index study, only 6% of Polish companies are fully prepared to implement and use artificial intelligence-based technologies. Globally, this percentage is 14%.

We have learned the results of the Nationwide Investor Survey organized by the Association of Individual Investors. What does this report tell us about the Polish investment environment?

More and more Poles are struggling with professional burnout - every fourth person experiences this on a daily basis. The data shows that 72% of men and 51% of women believe that their duties are not consistent with their skills and professional aspirations. The solution may be retraining with the help of artificial intelligence.

Artificial intelligence can shorten the work week for 28% of workers in the United Kingdom and the United States. The British think tank Autonomy shows that such a transformation will not only increase productivity, but also help avoid unemployment and improve the mental and physical health of workers.

In the latest ManpowerGroup report, it was revealed that for 41% of employers worldwide, a sense of responsibility and reliability plays a decisive role in potential candidates. Another 37% pay attention to communication skills, cooperation and teamwork.

The year 2023 was exceptionally fruitful for online advertising. After the troubles brought about by the events of the previous year, the market recovered frozen budgets, and the annual growth dynamics jumped from 5% to 12%. In the first quarter of 2023, stabilization was noted.