Under the agreement, independent publishers are to create a strictly defined number of articles and newsletters monthly, using unpublished AI tools from Google for this purpose.
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As reported by Adweek, Google has launched a private program for several independent media entities, as part of which they received test access to the yet unreleased platform based on generative artificial intelligence.
The cooperation is to last twelve months and during this time publishers will be obliged to create using Google's tool three articles a day, one newsletter a week and one marketing campaign a month. In return, they are to receive a "monthly scholarship" reaching "five-digit sums annually".
According to Adweek, the described Google tool allows small, often underfunded media entities to create quality content more efficiently. The platform is supposed to index and summarize materials and reports published by organizations such as government agencies using AI, and then create new articles based on them. However, these reports have sparked a lot of controversy.
Publishers cooperating with Google are not obliged to mark articles generated by AI, and the aggregation of information by the platform takes place without the consent of the entities behind the source sites. It is also unclear what Google itself gains from this cooperation. However, a company representative assured Adweek in a statement that "speculation about using the tool to republish content from other services is untrue".
"This experimental tool has been designed responsibly to help small, local publishers create high-quality articles based on content from verified public sources [...]. These tools are not intended and cannot replace journalists in their fundamental role of reporting, creating and fact-checking in their articles", Google claims.
The described program is part of the Google News Initiative launched in 2018. Its main goal is to educate and train publishers in the use of the company's new technologies in daily work. Critics of the initiative, however, point out that its existence is a temporary solution to problems that would not exist if it were not for Google's activities.
Jakub Rusak
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