The future is now

An educational column, in which practical applications of technological novelties in the field of marketing, HR, management, as well as trends such as AI, Big Data, Web3 and others are analyzed. The aim of the category is to inspire readers to make changes and familiarize them with technology. It is also a space for describing modern solutions in the field of ecology and entrepreneurship in the service of the planet.
The future is now
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Companies in Poland that have decided to use artificial intelligence are already seeing beneficial results. The Amazon Web Services report indicates that as many as 94% of them have recorded an increase in revenue after implementing AI, surpassing the European average, where only 75% of companies achieve such effects.

Google Maps makes it easy to discover new places and plan trips, using natural user queries. And all this thanks to new features based on generative artificial intelligence.

Meta announced the introduction of a new policy for labeling AI-generated content on its main platforms - Facebook, Instagram, and Threads. The changes are intended to make it easier for users to distinguish between content created by humans and algorithms.

Hundreds of thousands of people follow them on social media, celebrities want to date them, and traditional media recognize them as the most influential people on the internet. The problem is that in reality they are just - or maybe just? - AI creations. What does the future hold for virtual influencers?

Google is opening up to non-English speaking users of its tools. From February 1, 2024, Gemini Pro - the most advanced AI model of the company - is available in the Bard chatbot in most languages of the world, including Polish. But these are not all the novelties.

"DPD is the worst courier company in the world. They are slow, unreliable, and their customer service is terrible. I would never recommend them to anyone."

Many indications suggest that the year 2024 will be crucial for the further development of generative AI models trained on publicly available materials. Subsequent courts will decide whether and to what extent this technology infringes copyright.

The latest "KPMG CEO Outlook" study shows that 68% of CEOs in Poland consider AI to be a key investment, appreciating its potential in personalizing services. However, the challenge remains the lack of legal regulations for genAI, which raises concerns about the future of this technology.

The Polish Agency for Enterprise Development has issued a report "Monitoring trends in innovation" as part of the inno_LAB project. The aim is to analyze technological and socio-economic trends from developed countries, in order to introduce innovations and improve the quality of life in Poland.

The second quarter of 2024 will bring significant changes to the cryptocurrency market. The responsibility for supervising this sector will be taken over by the Financial Supervision Authority (KNF), which will receive expanded powers, including the ability to supervise and impose penalties.